13 Learning Resources to Up-Skill as a Marketer or Developer

With the increased interest in online education, we wanted to compile a list of our favorite resources for continued learning. While many of the below links are marketing- or developer-specific resources, there are a few that can help with professional development, career development, design, and entrepreneurship. If there are opportunities we missed, please share them below in the comments of this blog post.

KEY:

  Content for marketers

  Content for developers

  Content that is on-demand

  Limited time offer

  Certification of completion

HubSpot Academy

This always-free on-demand resource is for individuals wishing to learn more about Marketing and Sales. You are not required to be a HubSpot user, and certifications and lessons aren’t HubSpot specific. 

• Topics are categorized into Sales or Marketing, and from there you can take a lesson, a course, or obtain a certification.
• Certifications range from 1-6 hours and include Inbound Marketing, Content Marketing, Email Marketing, Social Media, and Sales Management training.
• Courses offer a wider selection of topics, including SEO, Website Design, Marketing Automation for Marketers. For Sales, you can learn more about contact management, inbound sales, and sales enablement.

Moz Academy

Moz, known for its SEO, inbound marketing, link building, and content marketing tools, has made all (but one) of its SEO specific courses free with the code wegotthis until May 31, 2020. These 13 courses typically cost $49 - $199 each and will help you level up your SEO skill set. You don’t need a subscription to Moz to get value from these courses.

• Moz bundles some of its courses into Series which provide a more cohesive learning experience.
• Filter courses by beginner (basic awareness), novice (limited knowledge), and intermediate (moderate experience) SEO skill levels.
• Topics include agency, keywords, links, local, page optimization, research, and site audit.

Marketpath CMS

Marketpath CMS Developer Basic Training is free for anyone who wants to learn how to build beautiful, engaging websites in the fully managed platform.

• For novice to expert front-end/UX developers
• Learn Liquid Template Language to deliver customized site experiences (created and used by Shopify)
• No cost for updates or hosting in Markeptath’s preview environment

LinkedIn Learning

LinkedIn is known to help with building your professional brand and network. Take advantage of LinkedIn’s free courses to help you achieve your personal and professional goals, like any of the following links.

• SEO by Danny Sullivan (47 m)
• Pitching Yourself by Jodi Glickman (15 m)
• Making Recruiters Come To You by J.T. O’Donnell (26 m)
• Leading Virtual Meetings (32 m)
• Other Remote Working Lessons

Google My Business

Google is the leader in search. Take some time to learn how a business profile on Google (through Google My Business) can help you attract and connect with customers for free. Not only will your business profile help your business’ credibility, but it will help with local SEO.

In the Google My Business basics course you can learn how to create listings that stand out to customers. This 42 minute course is for Beginners and includes an achievement once the assessment is passed.

Google Analytics

See valuable data and track important website metrics with Google Analytics. In the Google Analytics course, you’ll learn basic and advanced Google Analytics concepts. Geared toward the intermediate level, this course will take 3.5 hours.

Google Ads Academy

Google holds 73% of the U.S. search and ad market (source). If you’re looking to enter into digital advertising, Google isn’t a bad place to start. While Google offers tools that make set-up, management, and administration easy, you might want to take some time to take a course or obtain a certification through Google Ads Academy.

Certifications include:

• Search Certification 3.7 hrs Beginner
• Display Certification 2.6 hrs Beginner
• Video Certification 4.0 hrs Beginner
• Shopping Certification 3.1 hrs Beginner
• Measurement Certification 4.7 hrs Beginner

Codeacademy

Codeacademy seeks to teach you the technical skills you’ll need for the job you want. Basic courses are always free. The Pro plan is $19.99/mo and includes all courses; however Codeacademy offers a free trial. Languages include HTML & CSS, Python, JavaScript, Java, SQL, Bash/Shell, Ruby, C++, R, C#, PHP, Go, and Swift. Search their catalog by subject or language.

• Don’t know which language to try? Take their “Sorting Quiz”. Based on 10 preference questions, you’ll be matched with one of four profiles - Dot Connector, Problem Solver, Question Asker, and User Advocate. From there, you’ll see two languages that might suit you best. 
• If you’re a marketer, consider dipping your toes in HTML & CSS. This will help you to edit the content on your website using the Source option in the WYSIWYG.

MIT OpenCourseWare

MIT OpenCourseWare is a web-based publication of virtually all MIT course content. Featuring more than 2,400 courses, subjects span Business, Energy, Engineering, Fine Arts, Health and Medicine, Humanities, Mathematics, Science, Social Science, Society, and Teaching and Education. Undergraduate and Graduate level courses are both offered. Or, take advantage of any of the six cross-disciplinary tracks, including Introductory Programming and Entrepreneurship

Eleven Fifty Academy

Eleven Fifty Academy’s mission is to build an ecosystem of tech talent that financially benefits the individual, their employer, and their community. They were Indiana’s first coding bootcamp and are a 501(c)(3) nonprofit.

• Don’t know which language to try? Start with the course finder, which bases your result on your career aspirations and preferences.
• Getting started is free with any of the classes below. If you’re hooked, they offer full-time and part-time immersive classes in downtown Indianapolis or Fishers, Indiana.
  • HTML & CSS for Beginners. The next class is April 1st - 3rd: 1:00 pm - 5:00 pm EST
  • Intro to Cybersecurity - April 8th 6:30 - 8:30 pm EST
  • Intro to Coding - April 8 6:30 - 9:30 pm EST

Khan Academy

Khan Academy is always free and an on-demand resource featuring the following courses: computer programming, computer science, entrepreneurship, economics and finance, and test prep (like GMAT). 

• The entrepreneurship course features lessons with Elon Musk, Richard Branson, Drew Houston, and Reid Hoffman.
• Computer programming includes JavaScript, HTML/CSS, and SQL.

freeCodeCamp

freeCodeCamp, a 501(c)(3) nonprofit, allows individuals to learn code with free online courses and programming projects. Certifications include responsive web design, JavaScript algorithms and data structures, front end libraries, data visualization, APIs and microservices, and information security and quality assurance. Not ready to commit? Guides (courses) include HTML, Git, React, Java, jQuery, CSS, Angular, Bootstrap, PHP, SCSS, and many more.

Coursera

Coursera aggregates courses from top universities for individuals to build skills across any subject. It’s always free to audit courses. If you want a certification, you’ll have to pay.

However, 85 certifications are free through the end of May 2020 as a result of the COVID-10 pandemic. Act quickly as they have specific start dates. Some interesting free certifications include:

• C++ for C Programmers from University of California - April 6th, 5 weeks
• Design: Creation of Artifacts in Society from University of Pennsylvania - April 6th, 6 weeks
• The Science of Success from University of Michigan - Apr 13th, 7 weeks
• Creative Problem Solving from University of Minnesota - April 6th, 4 weeks
• Introduction to Personal Branding by University of Virginia - April 6th, 5 weeks
• Think Again I: How to Understand Arguments by Duke University - April 6th, 4 weeks
• How to Write a Resume (Project-Centered Course) by State University of New York - April 6th, 4 weeks
• Data Science Math Skills by Duke University - March 30, 4 weeks
• Communication Strategies for a Virtual Age by University of Toronto - April 6th, 4 weeks
• Marketing Analytics by University of Virginia - April 6th, 5 weeks
• The Strategy of Content Marketing by University of California - April 6th, 5 weeks
• The Language of Design: Form and Meaning by California Institute of the Arts - April 6th, 4 weeks
• Teamwork Skills: Communicating Effectively in Groups by University of Colorado Boulder - March 30, 4 weeks
• Creative Thinking: Techniques and Tools for Success by Imperial College London - April 20, 7 weeks
• Getting Started with AWS Machine Learning by Amazon Web Services and Amazon - April 6, 5 weeks
• Successful Career Development by University System of Georgia - March 30, 7 weeks
• Complete list of 85 certifications (check back daily, as this list gets updated often)

1400 Courses are still free in the following categories: Computer Science, Business, Humanities, Data Science, Personal Development, Art and Design, Programming, Engineering, Health and Medicine, Mathematics, Science, Social Sciences, and Education and Teaching. For a complete list, visit https://www.classcentral.com/report/coursera-free-online-courses/.