We're excited to introduce powerful new AI tools that make working in Marketpath CMS easier and more effective than ever before. With these additions, creating blog posts, web pages, images, and other content is streamlined and optimized to meet your needs.
What AI features were added?
We’ve added three exciting AI tools to Marketpath CMS:
AI Content Generation Editor:
Located in the WYSIWYG content editor for quick AI-assisted content creation, you can start editing and generating content with the click of a button. (see Figure 1).
Easily generate and edit content using pre-built prompts or custom questions.
Figure 1 - WYSIWYG AI button
Figure 2 - Where to find it
AI Chat Functionality:
Engage in real-time, context-specific conversations with AI.
Use it to generate content or help with decision-making within the CMS.
Simply expand the AI container on the right side of the screen to open AI Chat see Figure 2).
Then start having a conversation with AI (see Figure 3 and Figure 4)
Figure 3 - Open chat window
Figure 4 - Sample Chat
AI Image Generation:
Create completely custom images using text prompts with AI.
There are two ways to start:
Simply expand the AI container on the right side of the screen to open AI Chat see Figure 2).
Click the Generate with AI Button under Images (see Figure 15)
Then start having a conversation with AI (see Figure 3 and Figure 4)
Figure 15 - Generate with AI Button
How is AI enabled in CMS?
AI is available to all sites that are live and are currently on the Plus or Pro plans. Additionally, we have a special plan (Standard + AI) that includes the use of AI for an additional $10/month over the standard plan. For a rundown on these plan differences, please see our pricing page. For sites that have not yet gone live, we also offer 100 free AI tokens that can be used for your initial site content.
How are the tools used?
We’ll do a quick dive into how to use each AI tool. There are some more advanced features that are available in all three tools, but this will serve as a high-level guide. Find out more details in our Tutorial Section - Using AI in Marketpath CMS.
WYSIWYG Editor
Adding AI-generated content to CMS content fields is as straightforward as clicking into a WYSIWYG editor, such as the Summary or Content box, and then clicking on the yellow AI button (see Figure 3).
You can choose to write your own question/prompt to AI, or you can use some of the pre-built options to get you started. If you're wanting to write a new blog post, for example, you may want to click on the "Write a blog post" shortcut (see Figure 4) and then write what you'd like to discuss in your blog post (see Figure 5).
After submitting your prompt, AI will process it and give you your response. You have several options available to change the output, such as changing the tone, or translating it to a different language. See Figures 6 and 7.
Once you've finished gathering the response you'd like, you can send this info back to the content screen by clicking the Use Text button (see Figure 8). You will then see the new AI-generated content in the WYSIWYG content box (see Figure 9). You are then able to manipulate this content as you would any other in CMS.
Starting a new AI chat is as easy as clicking the AI button on the far right of the screen and utilizing the intuitive chat features. Click the AI button (Figure 1) and then either start a new chat, or load a previous one (see Figure 10).
An example chat that you could try is seen in Figure 11.
There's a fair amount of information returned as from AI chat, such as the number of tokens used, the prompt that was sent before the answer, and the content itself (highlighted in Figure 12).
You can either ask a brand new question as a follow up, or you can simply ask a related question based upon either your original question, or AI's response. AI will keep your context, so it will have a good idea of what you're speaking about. As seen in Figure 13, we asked information about why the third option in the list was not prioritized higher in the results.
In the AI response to this follow-up question, you'll see it takes in the full context of the chat session (seen in Figure 14). You can continue this chat as long as needed, and you can copy the response to clipboard to be used somewhere in CMS or anywhere you need it (also seen in Figure 14).
There are two ways to generate AI images in CMS, using the Images container and the AI chat. We'll start with the Images container.
Navigate to the Images container and click the Generate with AI button, seen in Figure 15.
Next, enter a prompt that you wish to use to generate your image, seen in Figure 16. AI will automatically adapt this request to generate your image.
After processing, you'll see your new image as well as the revised AI prompt and AI token cost, highlighted in Figure 17.
You can change your prompt or use AI's generated prompt and generate new images. A second revised result can be seen in Figure 18.
You can see detailed info about the AI prompt that was used to generate the image by clicking on the down arrow, seen in Figure 19.
In the event that you want to see your image history, you can utilize the Undo and Redo buttons to navigate your history, see in Figure 20. This is helpful if you happened to forget to save a good image along the way.
You can save the image by clicking the Save Image button and supplying the name of the file, seen in Figure 21.
Your completed image will then be shown in the images container, seen in Figure 22.
The other way to generate images is using the AI chat option. Select Image from the Type dropdown, seen in Figure 23, and then enter your prompt as you did above.
You'll see a different result than the Images container, but all the same information will be available. You'll see the original prompt, revised AI prompt, and options to both Save and Copy the generated image, seen in Figure 24.
As above, you can also change your prompt, seen in Figure 25, and get a completely different result.
An Important Question - Isn't this how SkyNet starts?
Don’t worry—we’ve got it covered. Our AI takeover prevention plan will ensure that Marketpath’s new AI tools will not take over the world. Our countermeasures include a water-filled cup tied to a string, ready to spill on the server at the first sign of rebellion. AI assured us this is a foolproof strategy. We’ll keep you updated (unless they do it first).
What kind of content can AI generate?
To demonstrate AI’s potential, we used this prompt: "Why should people be excited to use AI for website content generation?" Here’s what AI had to say:
Efficiency: AI generates high-quality content quickly, freeing up marketing time for creative tasks.
Cost-Effectiveness: Reduce costs by supplementing or streamlining content production.
Creativity Boost: AI provides a burst of inspiration, sparks ideas, and overcomes writer’s block by providing fresh perspectives.
Personalization: AI can leverage unique user data to tailor content to specific audiences, and improve engagement.
Consistency: Maintain a unified tone across all platforms, strengthening brand identity.
Scalability: Easily create content in bulk, enabling growth in content marketing efforts.
Data-Driven Insights: Leverage analytics and trend data to refine content and improve audience targeting.
These benefits showcase why businesses are embracing AI to elevate their content marketing efforts.
Discover the Future of Content Creation with AI
With Marketpath CMS’s AI tools, creating and managing content is easier, faster, and more effective than ever before. Whether you’re generating new ideas or refining existing content, AI is here to help you every step of the way.
