As a Software-as-a-Service website content management system (CMS) provider, we have to be cautious of trying to be everything to everyone. The fact is that no CMS is the perfect fit for every website. We have our niche, WordPress has its niche, and there can even be a place for Microsoft’s SharePoint (if you have the budget and technical staff, of course).
We have realized that there is a point at which sites grow out of the WordPress niche and graduate into our niche. We have been pretty successful migrating these sites into our content management system, training users on how to use our CMS, and then supporting them along the way at no extra cost. This seems to be a perfect fit for small-to-medium sized businesses across the country that need a little more than WordPress can offer. We are more than happy to play in this space, and our customers seem happy to have found us.
And while we are continually adding features to Marketpath CMS, either because of new trends on the Internet, new technologies, or customer requests, we realize that, at some point, our customers may grow out of our system – and this is a good thing. It means that our software probably played a small part in their successful growth, and we’re happy to have been a part of it.
This lesson can most likely be applied to more than just our business. Have you ever had the problem of trying to add too many features/services/products to meet the demands of a potentially large account instead of sticking to what has made you successful? Remember, jack of all trades, master of none - right?
