I’m not all together sure there is a more dynamic industry than online marketing. With new tools, networks, tactics, and things to pay attention to debuting every day, how can anyone keep up? It is a full-time job just staying on top of the latest trends, let alone rolling them out into a marketing campaign. Gone are the days of launching a website with some keywords in the title tag and getting results. Gone are the days of paying an SEO firm to "magically" gain rankings. Gone are the days where this stuff was, well…easy.
It has finally happened. Consumers are becoming smarter each and every day. Search engines are changing ranking factors every month (or so it seems). Has your business taken a step back and accessed strategy lately? If not, you’re behind the curve. Consumers are well aware of what SEO is. Just ranking highly for competitive keywords doesn’t cut it anymore. What value are you providing? Why should I buy from you or fill out that form on your website?
You see, even SEO firms are realizing the game has changed…the good ones anyway. Tactics are changing. The process is much more client facing and transparent. And guess what…that’s a good thing. It means that anyone and everyone can play in this space now, not just the guy with the deepest pockets. Being the richest doesn’t mean you’re the best or that you deserve to gain customers online. You must provide value. You must provide content. And most of all, you must do it often.
Stop worrying about linking strategy and start worrying about creating link-worthy content. Stop worrying about ranking for competitive keywords and start worrying about ranking for more keywords. Stop worrying about the technical side of SEO and start worrying about providing value to your potential clients.
If you can do these things, you’ll be able to absorb changes in online marketing industry. You won’t have to worry about dropping one spot in Google for your top keyword. You can get back to doing what you do best…serving your customers.
